What Is This? How Does it Help Me?
Casenet.ca is a streaming video platform that hosts a collection of business teaching cases. It is all about helping teachers help students to become better decision makers. So why use our cases?
Features
SKIP TO OUR CASES
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Set up an account for free, log in, and view our cases' alternatives and solutions.
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Use our dropdown menu to find cases tagged according to U.N. Sustainable Development Goals.
Benefits
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Our cases are ideal for individual or group work, home-work assignments or in-class discussion.
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Our cases are organized as YouTube playlists making access easy and fun
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Using our cases involves minimal course preparation and lesson plan development time
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YouTube’s closed captioning feature helps students with visual and auditory challenges.
Our cases are authentic and feature real individuals operating real businesses and organizations and dealing with real problems. They are decision focused!
Our Casenet.ca site offers a collection of short, easy to understand tutorials that are freely accessible and open to everyone.
Casenet.ca does not collect personal user information or lesson plans
How to Use.
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Prof. Vibert’s Favourites
We are excited to present Prof. Vibert's Favorite cases for you. Each case has been carefully selected for its outstanding features and exceptional performance. From innovative design to unparalleled functionality, these cases stand out in every aspect. Explore them now to find the perfect fit for your needs.
Kevin Peesker
Dell 1
Laura Fair
ABOUND Consulting
Blair Ryan
The Rounds 1
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Stewart McKelvey 2
In this case, Rob Aske, an intellectual property lawyer with law firm, Stewart McKelvey, needs to think through the advice that he should offer a client. He needs to create a strategy to help a client who bought a small business with a portfolio of Canadian trade mark registrations. The client wanted to move into the U.S. market but discovered that a trademark registration existed in the U.S. that potentially blocked its ability to obtain a trademark registration in that country. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Stewart McKelvey 3
In this case, Rob Aske, an intellectual property lawyer with law firm, Stewart McKelvey, needs to think through the advice that he should offer a client. A client has applied in Canada for a trademark that includes a word that is actually descriptive of their products. As part of the trademark registration process, their trademark has been opposed by a large European maker of fashion watches who trademark includes the same word. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Surf Easy 1
In this multimedia case Chris Houston, founder and CEO of Surf Easy has a fundamental issue that he is dealing with and at this point with his company. It is what to do next from a product cash management, marketing and channel perspective. Its primary product the Surf Easy USB key is a strong margin contributor and has had success and sale through partners like QBC on TV shopping. They have invested considerably in expanding into retail points of presence but the productivity of those stores has not been what was hoped for in large part because it is a product that requires a little bit of awareness building it is not something that is sought after. To help counteract some of the inconsistencies of TV shopping and provide awareness in the retail stores they have also invested in short form TV commercials called DRTV. They also have a VPN business which is new and its about three months in which is a recurring subscription business. Despite these efforts, the company is losing money and is entering a bit of a cash crunch period. They have raised a certain amount of money but have burnt through almost all of it. They have now dipped into a credit facility and are actually sitting at negative shareholder equity as a result of that. What Chris and his team really need to figure out is a strategy to go forward to make the company profitable. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
