In this multimedia case Kevin Peesker, former President of Dell Canada addresses a cicrcumstance that Dell faces within the increasingly competitive technology industry. It is one of making a decision around how best Dell can service its customers with an expanded portfolio of products and solutions. Their current go to market alignment is one where they have put customers into key categories of consumer, small business and mid market, large organizations, and public sector customers. They are working to determine how to optimize their go to market structure. Is the existing approach the best one for Dell moving forward? Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.