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Jun Terui is CEO of Sanchemipha Co Ltd. , a manufacturer of consumer chemical products located in Sendai, Japan. In the aftermath of the 2011 Japanese tsunami and earthquake, the company faced the issue of not having enough knowledge and expertise to provide higher quality standards to their customers. Sanchemipha had acompetitive advantage in their industry of operation. It also had excess capacity due to lost customers from the Japanese earthquake. In order to increase orders and minimize excess capacity, Sanchemipha must come up with a plan to improve quality standards. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Prof. Nico Schutte is a scholar and co-author with Dr. Marius Pretorius of a new book, Unlocking the Leadership Master Code. Residing in Cape Town, South Africa, Schutte is well aware that the market for leadership books aimed at practitioners and managers is crowded to say the least. Of interest to Schutte is how the book can be used as a vehicle for building a successful and profitable business venture. Specifically, the challenge is where and how to initially direct limited financial resources to build the business venture. Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.

Ryosuke Ishigami is the Country Director in Japan for Scientist.com, an online marketplace for scientific research. Most of the services provided by Scientist.com were designed for the North American and European markets, not Japan. Ryosuke’s challenge was to figure out how to more effectively position their services for Japanese clients, many of whom were very traditional and very conservative in their outlook and practices. Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.