Ryosuke Ishigami is the Country Director in Japan for Scientist.com, an online marketplace for scientific research. Most of the services provided by Scientist.com were designed for the North American and European markets, not Japan. Ryosuke’s challenge was to figure out how to more effectively position their services for Japanese clients, many of whom were very traditional and very conservative in their outlook and practices. Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.