Recently, David Miller, former President of the World Wildlife Fund Canada faced an issue. Telus had approached the organization and asked if WWF Canada would be interested in a partnership. From their perspective it would improve their name and marketing. From the perspective of WWF Canada it was an opportunity. But the big question was should WWF Canada do this? Should they join with this major Canadian company? Is this appropriate for an environmental not-for-profit organization? If so how should it be done and what should be done with the money? Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.