Brandon Snyder is the owner and founder of Wolfville E-Scooter. His company provides e-scooters for rent in Wolfville, a university town located in Nova Scotia's Annapolis Valley. After a successful first year, he would like expand his company's services to other locations. His challenge is what to do with his existing brand. Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.