Windsor Elms Village
Sue Hayes is CEO of Windsor Elms Village a private, not-for-profit seniors long term care home. Her challenge is how to effectively communicate the important role played this organization in the community and instil public confidence in nursing homes in general. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Sue Hayes
Company
Industry
Business Activity
Windsor Elms Village
Seniors Living
Health care and social assistance
Headquarters
Windsor
Size
Medium
Employees
25 to 500
$1 million to $25 million
Yearly Revenue
Not-for-profit
Type of Entity
Subject
Communications
Level of Difficulty
Medium
Teaching Objectives
How to manage a corporate image.
Keywords
Corporate Communications
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