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Windsor Elms Village

Sue Hayes is CEO of Windsor Elms Village a private, not-for-profit seniors long term care home. Her challenge is how to effectively communicate the important role played this organization in the community and instil public confidence in nursing homes in general. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Interviewee

Sue Hayes

Company

Industry

Business Activity

Windsor Elms Village

Seniors Living

Health care and social assistance

Headquarters

Windsor

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Not-for-profit

Type of Entity

Subject

Communications

Level of Difficulty

Medium

Teaching Objectives

How to manage a corporate image.

Keywords

Corporate Communications

Additional Info
Teaching Note

* Note: The player is not currently compatible with Internet Explorer.

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