Vishay (Asia 1)
In this case, Victor Goh Senior Director for Regional Marketing Asia with semiconductor manufacturer, Vishay Intertechnology addresses an issue that was quite important a few years ago. The company faced stagnating sales in Japan. Their sales growth was in fact negative for a few years prior to that and they needed to decide what to do next. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Victor Goh
Company
Industry
Business Activity
Vishay Intertechnology
Semiconductor Manufacturing
Manufacturing
Headquarters
Singapore
Size
Large
Employees
500 to 10,000
Greater than $25 million
Yearly Revenue
Public Corporation
Type of Entity
Subject
International Business
Level of Difficulty
Easy
Teaching Objectives
Learn about semiconductor industry
Keywords
Declining Market
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