Tia Nguyen is the Service Delivery Manager at Virtuosys.com.au, am information technology consultancy based in Perth, Western Australia. Her issue is about competition. Post Covid, she and her colleagues notice that many local competitors were cutting prices for their services. Tia and her colleagues needed to figure out how to respond to this external threat. Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.