Niv Harrison is Vice President and General Manager of Calgary, Alberta base Vcura Cybersecurity. Vcura provides managed IT services, training, consulting, information and cybersecurity solution to private and public sector clients. Serving as a reseller is an important function that they perform. In this case, Niv must address a challenge that they face regularly, and that is how to decide upon which new product and service offerings they should resell. Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.