In this multimedia case, Kathy MacGillvray, President of Halifax, Canada based pregnancy clothing manufacturer, Umame, comes to the realization that she needs to develop a strategy, to approach new customers, multinational retailers that she has absolutely no connection with. It is firms such as these that she wants to carry her line of clothing. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Fewer than 25
$1 million to $25 million
Type of Entity
Level of Difficulty
Learn about clothing manufacturing industry
* Note: The player is not currently compatible with Internet Explorer.