UFS B-School - 2
Marie Griebenouw manages the Executive Education program for the University of the Free State Business School located in Bloemfontein, South Africa. Many prospective students are located in rural areas that are often hard to reach with spotty phone and internet service. Not well understood is the most effective process or communication channels for reaching these individuals. The issue at hand is how to communicate the course offerings of the B-School to these prospective students. Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.
Interviewee
Marie Griebenouw
Company
Industry
Business Activity
University of the Free State
Higher Education
Professional, scientific and technical services
Headquarters
Bloemfontein, South Africa
Size
Medium
Employees
25 to 500
$1 million to $25 million
Yearly Revenue
Public Institution
Type of Entity
Subject
Marketing
Level of Difficulty
Easy
Teaching Objectives
Learn about client attraction
Keywords
Channels
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