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UFS B-School - 2

Marie Griebenouw manages the Executive Education program for the University of the Free State Business School located in Bloemfontein, South Africa. Many prospective students are located in rural areas that are often hard to reach with spotty phone and internet service. Not well understood is the most effective process or communication channels for reaching these individuals. The issue at hand is how to communicate the course offerings of the B-School to these prospective students. Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.

Interviewee

Marie Griebenouw

Company

Industry

Business Activity

University of the Free State

Higher Education

Professional, scientific and technical services

Headquarters

Bloemfontein, South Africa

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Public Institution

Type of Entity

Subject

Marketing

Level of Difficulty

Easy

Teaching Objectives

Learn about client attraction

Keywords

Channels

Additional Info
Teaching Note

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