Lisa Drader Murphy is the owner of a mid-size fashion business, Turbine Fashion Studio which located in Nova Scotia. Her company manufactures and sell its unique designs. One of the issues that she is dealing with is evaluating opportunities for marketing her brand as they arise. Of specific interest are events that require travel, especially international travel. How should she determine which opportunities are worthy of committing limited financial resources and which are not. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.