Mark Johnston is a psychiatrist and CEO and Medical Director of True North Clinical Research, a medical services firm that conducts clinical tries seeking a cure for Alzheimer's disease. In this case, Dr. Johnston has identify a Danish company that is undertaking research in Europe that appears to be a good fit for True North's team. He needs to identify a good strategy to convince this firm to bring the study to Canada and partner with his firm. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.