Masami Doi is the General Manager (ret.) of the Global Communications Department of Toyoto Motor Corporation in Tokyo, Japanese. As his title suggests, he has responsibility for global communication for this global auto maker. The challenge he addresses in this case is a situation that he recently faced one day. Specifically he had four issues come across his desk and and he needed to prioritize these issues. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.