Tempest Restaurant 3
Michael Howell, Chef and owner of Tempest Restaurant in Wolfville, Nova Scotia has a challenge on this hands. If he wishes to grow his business he needs to market it effectively. Unfortunatly current restaurant margins are very small. Indeed, industry averages are low. As a consequence he needs to consider how to best maximize his return on investment with limited marketing resources. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Accommodation and food service activities
Fewer than 25
Less than $1 million
Type of Entity
Level of Difficulty
Learn about restaurant industry
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