Michael Howell, Chef and owner of Tempest Restaurant in Wolfville, Nova Scotia is contemplating an issue that is on his mind. Given the presence of the FoodNetwork in the lives of many consumers, individuals like him have different ways to market their business. One is obviously the idea of becoming a celebrity chef to attract customers. The dilemma is to what extent does a chef pursue celebrity status as opposed to staying in his or her business or a combination of the two? Which way should he go? Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.