TAN Coffee 1
In this case, Lay Yong Tan, CEO of Tan Coffee addresses the issue of market saturation. His coffee chain and roastery has been very successful during the last five years growing to five cafes in a low population rural area. The challenge for him now is how to grow his revenues over time? Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Lay Yong Tan
Accommodation and food service activities
Fewer than 25
Less than $1 million
Type of Entity
Level of Difficulty
Learn about coffee retail industry
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