In this multimedia case, Martin Suter, Senior Vice President Corporate Development at Syncapse, a social media service provider, has an issue to address. His firm is trying to make the pivot from a services centric business to a technology business by pricing its software as a service. The challenge is how to do it. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Enterprise Social Media
Professional, scientific and technical activities
25 to 500
Greater than $25 million
Type of Entity
Level of Difficulty
Learn about social media marketing industry
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