In this multimedia case Chris Houston, founder and CEO of Surf Easy deals with an issue of top of funnel subscriber traffic. This data privacy company has historically relied on a lot of search engine optimization and organic growth but with increased competition over the last eighteen months, that has become harder. He and his team need to come up with a strategy to spend money to acquire more customers profitably. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.