Surf Easy 2
In this multimedia case Chris Houston, founder and CEO of Surf Easy deals with an issue of top of funnel subscriber traffic. This data privacy company has historically relied on a lot of search engine optimization and organic growth but with increased competition over the last eighteen months, that has become harder. He and his team need to come up with a strategy to spend money to acquire more customers profitably. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Information and communication
Less than 25
Between $1 million and $25 million
Type of Entity
Level of Difficulty
Learn about software sales
* Note: The player is not currently compatible with Internet Explorer.