Specialist Knowledge Centre 4
Faiz Ahmad is Director of Specialist Knowledge Centre Sdn Bhd., an education and training company located in Kuala Lumpur, Malaysia. In this case, the challenge to address is having a stable of products and services to market internationally but being unsure as to the region to enter into. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Faiz Ahmad
Company
Industry
Business Activity
Specialist Knowledge Centre Sdn Bhd
Educational Service Provider
Education
Headquarters
Kuala Lumpur, Malaysia
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Easy
Teaching Objectives
Learn about Malaysian higher education industry
Keywords
Market Entry
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