In this multimedia case, Bruce Phinney, President of Scotia Plastics Inc. located in Shubenacadie, Nova Scotia faces an important issue. His company makes plastic bottles for the dairy and water industry and they make drainage pipe mainly for the agricultural and construction industries. The issue is whether or not purchase a new 2 L bottle machine. They are in this position because they have a new customer that is using almost 100% their existing machine capacity and the possibility exists to purchase a machine that is faster.