Prof. Nico Schutte is a scholar and co-author with Dr. Marius Pretorius of a new book, Unlocking the Leadership Master Code. Residing in Cape Town, South Africa, Schutte is well aware that the market for leadership books aimed at practitioners and managers is crowded to say the least. Of interest to Schutte is how the book can be used as a vehicle for building a successful and profitable business venture. Specifically, the challenge is where and how to initially direct limited financial resources to build the business venture. Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.