Sacha Stevenson is a successful creator of Indonesian focused YouTube content who has over a million subscribers to her channel. Every so often over a nine year career, her viewership would decline significantly. Her challenge in these situations was to decide how to respond and this is the topic of this case. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Professional, scientific and technical activities
Fewer than 25
Less than $1 million
Type of Entity
Level of Difficulty
Learn about responding to viewership analytics
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