Hronn Marinsdottir is the Director of the Reykjavik International Film Festival. In 2008 the global financial crisis hit Iceland. It had a dramatic effect on the the event because one of the three biggest sponsors of the festival had also played a major role in the financial crisis and stopped sponsoring the festival. So Hronn and her team had to figure out what to do in order for the festival to survive. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.