Revival Seeds 1
Mallory Byrka is co-founder of Revival Seeds a seed grower located in Middleton, Canada. During the summer of 2020 when Covid 19 was spreading quickly, her small business was striving to launch its retail website. At that time, she discovered that a previously reliable supplier of seed packages was no longer able to meet critical delivery deadlines thus putting at risk the launch of the website at a point in time when demand sees was highest. Her challenge was to clearly identify the options facing the company and how to proceed. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Mallory Byrka
Company
Industry
Business Activity
Revival Seeds
Farming
Agriculture, forestry, fishing and hunting
Headquarters
Middleton, Canada
Size
Small
Employees
Fewer than 25
Less than $1 milllion
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Easy
Teaching Objectives
Learn about seed packaging
Keywords
Seed Packaging
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