Red Dragon Marketing 1
In this multimedia case Lori Cox discusses a challenge she had to over come when managing Red Dragon Marketing a company that previously operated from Windsor, Nova Scotia. One of her company's key competitive advantages was the ability to use a licensed software that allowed measurement and execution of marketing campaigns for clients. In recent months that software has increased in price by 30% because of the US dollar to Canadian dollar currency exchange. As a small company that has made it difficult to be able to offer price competitive solutions. Lori and her team need to figure out a solution to this dilemma. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Red Dragon Marketing
Professional, scientific and technical activities
Fewer than 25
Less than $1 million
Type of Entity
Level of Difficulty
Learn about digital marketing industry
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