In this multimedia case Lori Cox discusses a challenge she had to over come when managing Red Dragon Marketing a company that previously operated from Windsor, Nova Scotia. One of her company's key competitive advantages was the ability to use a licensed software that allowed measurement and execution of marketing campaigns for clients. In recent months that software has increased in price by 30% because of the US dollar to Canadian dollar currency exchange. As a small company that has made it difficult to be able to offer price competitive solutions. Lori and her team need to figure out a solution to this dilemma. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.