RealMeta 2
Raj Nayak is CEO of RealMeta based in the Annapolis Valley of Nova Scotia, Canada. His company is a provider of mobile metaverse and augmented reality solutions specifically for museums. Simplified, its products enable museums to transform visits into educational adventures where history and art come alive. In this case, Raj needs to address an important challenge. Recently it was awarded a contract in Brazil to provide its technology to seven additional museums. However a national election put this contact on hold given the desire of the new government to include a local partner company in the agreement. The challenge facing Raj was what to do about this. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Raj Nayak
Company
Industry
Business Activity
RealMeta
Software
Professional, scientific and technical activities
Headquarters
Wolfville, Canada
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Moderate
Teaching Objectives
Learn about retaining clients
Keywords
Client Retention
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