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RealMeta 2

Raj Nayak is CEO of RealMeta based in the Annapolis Valley of Nova Scotia, Canada. His company is a provider of mobile metaverse and augmented reality solutions specifically for museums. Simplified, its products enable museums to transform visits into educational adventures where history and art come alive. In this case, Raj needs to address an important challenge. Recently it was awarded a contract in Brazil to provide its technology to seven additional museums. However a national election put this contact on hold given the desire of the new government to include a local partner company in the agreement. The challenge facing Raj was what to do about this. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Interviewee

Raj Nayak

Company

Industry

Business Activity

RealMeta

Software

Professional, scientific and technical activities

Headquarters

Wolfville, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Moderate

Teaching Objectives

Learn about retaining clients

Keywords

Client Retention

Additional Info
Teaching Note

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