Progeny Software 2
Bob Thomas, CEO of Progeny Software, a software development firm faced an intriguing issue. His company had developed genealogy software and thought it was first to market. It turned out it was not and he and his team needed to figure out what to do. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Bob Thomas
Company
Industry
Business Activity
Progeny Software
Commercial Software Development
Professional, scientific and technical activities
Headquarters
Halifax, Canada
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Medium
Teaching Objectives
Learn about business development
Keywords
Innovation
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