In this case Earl Kidston CEO of Nova Agri Group of Companies of Nova Scotia, Canada faces a challenge. A fruit and vegetable producer, his company is striving to be a successful player in the market for strawberries. A very short growing season of seven weeks makes it very difficult to be cost effective in the marketplace. The issue is how can his company increase that production and marketing over a substantial period of time to satisfy the needs of the market? Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.