Prior to joining Northbridge Insurance, its Executive VP for Western Canada, Lana Wood addressed an important challenge with a former employer. She was working with an insurance brokerage and noticed that its personal lines consumers for home and auto insurance were choosing to shop online, price compare online or price compare on the phone. The company was losing customers to the direct underwriters. As an insurance brokerage firm, they did not have their own underwriting capabilities for home and auto insurance. So he challenge was what to do about. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.