MyStudy
CK Chiau is the Founder and Managing Director of MyStudy Sdn Bhd, a company located in Kuala Lumpur, Malaysia that helps Malaysian high school students study abroad after graduation at overseas universities and colleges. His problem is that he has been too successful in placing students at universities with one particular country, Ireland. He worries that too much of his company’s revenue derives from his relationship with Irish universities and wonders if this could affect the long-term sustainability of his company. CK’s challenge is to figure out a strategy moving forward that addresses this concern. Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.
Interviewee
CK Chiau
Company
Industry
Business Activity
MyStudy Sdn Bhd
Study Abroad Services
Professional, scientific and technical activities
Headquarters
Kuala Lumpur, Malaysia
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Moderate
Teaching Objectives
Learn about business resilience
Keywords
Dependence
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