Munden Enterprises 1
In this multimedia case, Tony Munden, CEO of Munden Enterprises faces a dilemma. The issue that he is dealing with is that his company was approached by a manufacturer in the HVAC marketplace to take on their line. It is an existing business approximately pf $1.3 million with a 30% margin.It is a different line of business than they curently serve and would involved his company changing from a pure buy-sell broker to one that holds inventory. What should he do. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Wholesale and retail trade
Fewer than 25
$1 million to $25 million
Type of Entity
Level of Difficulty
Learn about electrical equipment market
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