In this multimedia case, Tony Munden, CEO of Munden Enterprises faces a dilemma. The issue that he is dealing with is that his company was approached by a manufacturer in the HVAC marketplace to take on their line. It is an existing business approximately pf $1.3 million with a 30% margin.It is a different line of business than they curently serve and would involved his company changing from a pure buy-sell broker to one that holds inventory. What should he do. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.