Doriena Parsons is the National Head of Strategic Communications and Marketing for Moore Australia, a group of independent firms organized in a federated accounting network that provides auditing, tax, accounting, auditing and business advisory services. She is based in Perth, West Australia and her company, like all others in the industry, is facing a changing landscape for talent. Specifically, there is a reduced number of students in higher education wanting to enter the accounting profession. Her challenge is to come up with a strategy for attracting the needed student recruits. Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.