Marcel Chabot is a financial controller with a division of Michelin that supplies tires to original equipment manufacturers (OEMs). As the Covid 19 era was ending, Michelin tire factory executives noticed that clients were often sending inconsistent orders for tires. One week they might want a normal shipment while two weeks later a follow-up message would request half the ordered amount. This type of inconsistency was playing havoc in Michelin factories. And with their supply chain. The issue for Marcel to address was what should his office communicate to the Michelin tire factories so they could respond effectively to the clients who were struggling with challenges in their own supply chains? Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.