Metrix Associates 1
Azril Abu Bakr is an analyst in Kuala Lumpur, Malaysia with a political research company known as Metrix Associates Sdn Bhd. Recently, the company had the opportunity to do a survey to find out about leadership but the problem it had was how to understand leadership in Malaysia given the ethnic make up of the country. There challenge is how to collect this type of information. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Azril Abu Bakr
Company
Industry
Business Activity
Metrix Associates Sdn Bhd
Political Research
Professional, scientific and technical activities
Headquarters
Kuala Lumpur, Malaysia
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Research Methods
Level of Difficulty
Easy
Teaching Objectives
Learn about political research industry
Keywords
Data Collection
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