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Maverick Communications 1

Brad Sweet is the owner and VP Sales for Maverick Communications. His company provides brand ambassadors to other firms seeking to sell or promote products and services at different events and locations. A challenge that he is addressing is how to ensure that individuals serving as brand ambassadors are respectful of their use of mobile devices during their work shifts. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Interviewee

Brad Sweet

Company

Industry

Business Activity

Maverick Communications 

Marketing Services

Professional, scientific and technical activities

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Teaching Objectives

Learn about marketing services industry

Keywords

Mobile Devices

Additional Info
Teaching Note

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