Maverick and Mars
Julia Read is Partner at Maverick and Mars, a professional services firm that offer fractional CFO services. Their target market is businesses that are owned and led by women. The challenge that she faces is how to identify clients to grow their business. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Julia Read
Company
Industry
Business Activity
Maverick and Mars
Financial Services
Professional, scientific and technical activities
Headquarters
Calgary, Canada
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Medium
Teaching Objectives
Learn about business development
Keywords
Business Development
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