Marorka
In this multimedia case, Bjarki Brynjarsson, COO of Marorka an Iceland based company that provides energy management solutions for ocean vessels, is faced with the challenge of determing the best way to position itself in order to grow its base of foreign domiciled customers. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Bjarki Brynjarrsson
Company
Industry
Business Activity
Marorka
Energy Management
Professional, scientific and technical activities
Headquarters
Reykjavik, Iceland
Size
Medium
Employees
25 to 500
$1 million to $25 million
Yearly Revenue
Private Company
Type of Entity
Subject
Strategy
Level of Difficulty
Medium
Teaching Objectives
Learn about ocean shipping industry
Keywords
Business Scenarios
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