Magic Winery Bus 2
In this multimedia case David Hovell, former Executive Director of the Wolfville Magic Winery Bus addresses and important challenge. How should they organize the operations of the bus to maximize profitability and ensure financial sustainability over time? Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
David Hovell
Company
Industry
Business Activity
Magic Winery Bus
Wine
Transportation and Storage
Headquarters
Wolfville, Canada
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Strategy
Level of Difficulty
Medium
Teaching Objectives
Learn about wine industry
Keywords
Profit Maximization
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