Luckett Vineyard 1
In this multimedia case, Michael Mainguy, winemaker for Luckett Vineyards deals with an intriguing issue. He and his colleagues want to produce the best and highest quality white wine that they can and need to figure out the type of vessel or container that they will store that wine in. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Michael Mainguy
Company
Industry
Business Activity
Luckett Vineyards
Wine
Agriculture, forestry, fishing and hunting
Headquarters
Wolfville, Canada
Size
Small
Employees
Fewer than 25
$1 million to $25 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Medium
Teaching Objectives
Learn about wine industry
Keywords
Packaging
* Note: The player is not currently compatible with Internet Explorer.