In this multimedia case, Sreejatta Chatterjee, Head of Product at Leadsift, a small Halifax, Canada based data analytics firm grapples with a particularly difficult situation. Recently, the company found itself running out of money with a product that was not performing. It was not a good fit for the market and it was not selling. She and her colleagues knew that they had to create a new product/API. They also knew that her small but talented team could do it. But they did not have the money and hence the time. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.