Launchbox
Brendan MacNeil is the Manager of the Launchbox located at Acadia University in the Annapolis Valley of Nova Scotia. Launchbox creates introductory opportunities to entrepreneurship for students. The challenge facing Brendan is how to attract non-business students to the initiatives run by his organization. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Brendan MacNeil
Company
Industry
Business Activity
Launchbox
Higher Education
Education
Headquarters
Wolfville, Canada
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Not-for-profit
Type of Entity
Subject
Marketing
Level of Difficulty
Moderate
Teaching Objectives
Keywords
Customer Attraction
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