L'Acadie Vineyards 2

Bruce Ewert owner and winemaker of L'Acadie Vineyards has a decision to make as he contemplates the future of his winery's offerings. Specifically, he needs to figure out how to market wine that is organic. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Interviewee

Bruce Ewert

Company

Industry

Business Activity

L'Acadie Vineyards

Wine

Agriculture, forestry, fishing and hunting

Headquarters

Wolfville, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Moderate

Teaching Objectives

Learn about wine industry

Keywords

Organic

Additional Info

Teaching Note

* Note: The player is not currently compatible with Internet Explorer.