L'Acadie Vineyards 1
Bruce Ewert owner and winemaker of L'Acadie Vineyards has a challenge he needs to overcome. Not too long ago, the market for sparkling wine was tanking. Sales were way down for this relatively expensive type of wine. He needed to decide whether to continue making sparkling wines or switch to another type. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Bruce Ewert
Company
Industry
Business Activity
L'Acadie Vineyards
Wine
Agriculture, forestry, fishing and hunting
Headquarters
Wolfville, Canada
Size
Small
Employees
Fewer than 25
Less than $1 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Medium
Teaching Objectives
Learn about wine industry
Keywords
Product Development
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