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L'Acadie Vineyards 1

Bruce Ewert owner and winemaker of L'Acadie Vineyards has a challenge he needs to overcome. Not too long ago, the market for sparkling wine was tanking. Sales were way down for this relatively expensive type of wine. He needed to decide whether to continue making sparkling wines or switch to another type. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Interviewee

Bruce Ewert

Company

Industry

Business Activity

L'Acadie Vineyards 

Wine

Agriculture, forestry, fishing and hunting

Headquarters

Wolfville, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Teaching Objectives

Learn about wine industry

Keywords

Product Development

Additional Info
Teaching Note

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