Kyndryl ASEAN 2
Kyndryl is a global provider of information technology infrastructure services. Based in Singapore, Sujoy Sen is Chief Marketing Officer for the ASEAN market. Kyndryl is a young brand. Indeed, it is recent spin-off of IBM’s infrastructure business. The challenge facing Sujoy is how to grow the brand in the developing countries of Asia. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Sujoy Sen
Company
Industry
Business Activity
Kyndryl Holdings
Information Technology Services
Professional, scientific and technical activities
Headquarters
New York, USA
Size
Large
Employees
More than 10,000
Greater than $25 million
Yearly Revenue
Public Corporation
Type of Entity
Subject
Marketing
Level of Difficulty
Medium
Teaching Objectives
Learn about how to grow a brand
Keywords
Brand Management
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