Sujoy Sen is the Chief Marketing Officer ASEAN for Kyndryl, a multinational information technology infrastructure services provider. A 2021 spin-off of IBM’s infrastructure business, his company’s brand is young. That leads to the challenge that he faces. He is based in Singapore in a region where the brand is not necessarily well known and he has figure out how to hire and retain talent for his company. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.