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Kisserup International Trade Roots 2

Kisserup International Trade Roots is an international trade development consultancy with a head office in Halifax, Canada and a European office in Copenhagen. It is led by Pernille Fischer Boulter. Her company has won a contract to help create a niche eco-tourism industry in Honduras. Their challenge is to determine which research methodology they should adopt to gather the best information to make good decisions to fulfill this contract. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.

Interviewee

Pernille Fischer Boulter

Company

Industry

Business Activity

Kisserup International Trade Roots

Trade Development

Professional, scientific and other services

Headquarters

Halifax

Size

Small

Employees

20

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Easy

Teaching Objectives

Explore marketing research methods

Keywords

Research Method

Additional Info
Teaching Note

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