Kisserup International Trade Roots 2
Kisserup International Trade Roots is an international trade development consultancy with a head office in Halifax, Canada and a European office in Copenhagen. It is led by Pernille Fischer Boulter. Her company has won a contract to help create a niche eco-tourism industry in Honduras. Their challenge is to determine which research methodology they should adopt to gather the best information to make good decisions to fulfill this contract. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Pernille Fischer Boulter
Company
Industry
Business Activity
Kisserup International Trade Roots
Trade Development
Professional, scientific and other services
Headquarters
Halifax, Canada
Size
Small
Employees
Fewer than 25
$1 million to $25 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Easy
Teaching Objectives
Explore marketing research methods
Keywords
Research Method
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