In this multimedia case, Hamdan Yusof from Kenanga Investment Bank addresses an estimation concern. He is the economist for the bank. The most recent challenge he faced occurred when he and his colleagues had to work out the average household income for Malaysia so that that they could obtain better consumer spending patterns particularly for the performance of consumer stocks for the upcoming year. It is a bit of a problem because data in this field is quite suspect. So what should he do? Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.