Erika Cato is a communications professional with Job Site Japan, a subsidiary of a world wide job listing aggregator. The company’s global communications team wants to introduce a new application to all employees throughout the world. The application has been praised by employees in Western countries for enabling them to get information faster but some employees in Japan and other Asian countries are opposed to its adoption. How should Erika approach this problem? Visit casenet.ca from Acadia University for more decision focused video business case studies and to learn how you can use our cases in your classroom.